Inici » Mercadona revolutionizes its assortment with renewed cheeses

Mercadona revolutionizes its assortment with renewed cheeses

by PREMIUM.CAT
Una exhibición vibrante y acogedora de paquetes de queso 'Light' y 'Cremós' en un supermercado Mercadona. El queso 'ligero', con su elegante y moderno embalaje, presenta una etiqueta verde brillante que establece claramente 'ligera' en letras audaces, enfatizando su contenido bajo en grasa. El paquete está perfectamente dispuesto, mostrando 12 piezas perfectamente en rodajas, cada una brillante ligeramente debajo de las luces brillantes de la tienda. Junto a él, el paquete de queso 'Cremós' cuenta con un color rico y cremoso con la palabra 'Cremós' que se muestra prominentemente en una fuente elegante, lo que sugiere su suave textura y su delicioso sabor. Ambos paquetes se colocan en un estante bien organizado, rodeado de otros productos lácteos, creando una sensación de abundancia y elección. El fondo presenta la familiar marca Mercadona, con los compradores navegando casualmente, agregando un ambiente animado a la escena. La imagen general transmite una sensación de calidad, asequibilidad y la emoción de la

A new age for Mercadona cheeses

The Valencian company Mercadona has decided to turn its cheese range, making changes that they have left to customers with many questions. The chain has recently updated the labeling of its Havarti cheeses, generating confusion among consumers looking for their usual options.

The new denominations: light and creamy

Havarti cheeses have become simpler names: Havarti Light is now known as ‘Light’, while the original havarti has been renamed as ‘creamy’. These modifications do not affect the quality or the recipe of the products, but have caused a certain fuss among customers who did not find the cheese they expected.

A response to consumers’ demand

The reaction of the customers was immediate, with many of them asking the chain about the disappearance of the family cheese. Mercadona has used social media to clarify that the only change has been the name and labeling, maintaining the same recipe that has been popular with its consumers.

Unchanged quality and flavor

The creamy cheese continues to offer the same soft texture and a delicate taste that characterized the original havarti. Similarly, Light cheese has preserved its original composition, with lower fat content, ideal for those looking for healthier options.

Ideal per to a balanced diet

With a price of 3 euros, Light cheese is a perfect alternative for lightning breakfasts or snacks, presenting in a 12 sliced ​​format that facilitates its gradual consumption. This proposal is not only economical, but also adapts to the needs of a healthy diet.

Renewed brand strategy

Mercadona opted for a clearer and more direct presentation of its products, with names that avoid confusion. Light and creamy cheeses are shown with a renewed design that facilitates identification, aligning with a more transparent marketing tendency.

A flavor that endures

Creamy cheese, like light, maintains its usual quality, offers versatility in the kitchen, allowing for fast sandwiches to more elaborate dishes. Both varieties continue to be made by some sandwiches, guaranteeing confidence in their quality.

Prices and availability

The updated prices of the light and creamy cheese, set at 3 euros, reflect the excellent value for money that Mercadona characterizes. It should be borne in mind that prices may vary over time, and customers must consult updated offers.

This renewal not only brings freshness to the Mercadona catalog, but also emphasizes its adaptability to the needs of consumers, ensuring that the products are not only accessible, but also desirable for balanced diet.

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