Persán, European leader in the production of detergents and fabric softeners
The Sevillian multinational Persán, European leader in the production and marketing of cleaning products such as detergents and softeners, has achieved great success during the year 2023. With a record turnover of 811 million euros, the company has experienced growth of 22% compared to the previous year. This means that Persán’s revenue has tripled in the last four years, from €290 million in 2019 to €811 million in 2023.
Continued growth and success
Persán’s impressive growth is due to several key factors. Firstly, the company has experienced a significant increase in sales of its entire product range, consolidating its leadership at European level in the home care sector and increasing its market share in the personal care This success has been driven by the company’s internationalization plan, which has allowed its products to reach five continents (https://www.softcatala.org/resum-de-textos-en-catala/) .
Commitment to development and sustainability
Persán has also demonstrated its commitment to development and sustainability. The company has invested a total of 46 million euros during the year 2023 in the modernization of its factories in Seville, Poland and France. These investments have enabled the commissioning of new facilities, such as the Wróblowice plant in Poland and the new bottle factory in Seville. In the last three years, Persán has invested more than 100 million euros in the modernization of its work centers (https://www.softcatala.org/resum-de-textos-en-catala/).
Sustainability and recognition
Persán has been recognized for its sustainability initiatives. The company has renewed the ‘Sello Reduzco’, a badge awarded by the Ministry for Ecological Transition and the Demographic Challenge of the Government of Spain. This badge recognizes companies that have achieved a sustained reduction in their carbon footprint. In the case of Persán, its emissions were reduced by 14% in a three-year period (https://www.softcatala.org/resum-de-textos-en-catala/).
Social commitment
In addition to its sustainable initiatives, Persán has also demonstrated its social commitment. The Persán Foundation has achieved 122 job placements for unemployed people during the year 2023. This social entity, created in 2006, has as its main objective job placement, direct social action against poverty and the promotion of values. Particularly noteworthy is the beginning of the emancipation phase of the Center for Integral Education-Persán (CEI-Persán).
Future prospects
The CEO of Persán, Antonio Somé, expressed his satisfaction with the results of the year 2023 and highlighted the company’s plans for the future. Persán is working on the preparation of a Strategic Plan for the next three years, with the aim of consolidating its leadership in Europe and expanding to other international markets (https://www.softcatala.org/resum- of-texts-in-catalan/).
