The SX3 achieves audience records
After a period of decline, the SX3 has seen a significant increase in viewership. According to data from the Catalan Audiovisual Media Corporation (CCMA), the channel has achieved a screen share of 43.4% among viewers aged 4 to 12, the best figure since the reformulation of the channel. In addition, more than 1.5 million viewers tune into SX3 monthly, and February saw 37% growth in cumulative daily viewers.
Video playback on demand
In addition to the audience success, the SX3 has also achieved an increase in video-on-demand streams. During this season, there were 17.1 million plays on the SX3 and 3Cat apps, up 31% from the previous year. These plays were performed on an average of 204,100 unique devices per month.
Outstanding programming
Several programs have contributed to the success of the SX3. The program Fuet stands out, which explains the history of Catalonia and its traditions in a humorous and entertaining way. This program achieved an average share of 23.8% in the children’s target audience and was the most watched children’s program on the 3Cat platform. It is also worth noting the program in Titó, which is the most followed of the SX3 and has accumulated more than 16.5 million reproductions on all platforms.
Committed to linguistic diversity
The SX3 aims to reconnect with the younger audience using an approachable and engaging language. With projects that motivate to use Catalan and to play with the diversity of accents, the SX3 seeks to capture the attention of viewers through all the available windows.
News for the spring months
For the spring months, the SX3 has prepared several novelties for its audience. Highlights include the premieres of the series Samuel, Conde and Fonde, El món del Pot Petit, Projecte Beta, Fang, Hanna i les monstres, and Fpremium.catday. These series offer a wide variety of content for all the tastes and interests of the children’s audience.
Commitment to science
The SX3 has launched the Fpremium.catday program, which aims to show science as a close, fun and accessible subject. Through challenges proposed by the children, the program seeks to foster interest in science and promote learning in this area.
