Sustainable Growth and Innovation
The alternative protein manufacturer Zyrcular, integrated within the Vall Companys group, has experienced a remarkable growth of 20% in its activity since 2020. Its production plant in Seva (Barcelona) has allowed the production of 200,000 kilograms of product, predominantly intended for state and international brands in the sector. In addition to its production line, the group also manages the Amara brand, present in chains such as El Corte Inglés and La Sirena, covering both the retail sector and the food service and industry, covering from product design to distribution
Positioning and Featured Collaborations
According to the CEO of Zyrcular, Santi Aliaga, the company is gaining ground as an industrial reference for alternative proteins in Catalonia, offering innovative and technological solutions to customers. With a primary focus on third-party production, particularly in the foodservice sector, Zyrcular has established itself as a distributor of renowned brands such as Beyond Meat, Quorn, Current Foods and others, consolidating its presence in the market.
Innovation in Food Service
Zyrcular’s strategy includes the distribution of products from other alternative protein brands, offering consumers a varied dining experience. With a range of innovations such as gyozas, baos and fritters, the company seeks to meet growing consumer demand, especially from the young segment that prefers informal dishes such as street food.
Commitment to Quality and Sustainability
With a turnover of 2.5 million euros by 2023, Zyrcular expects a 20% increase in sales for this year, prioritizing the establishment of lasting relationships with customers and the promotion of the alternative protein. The company emphasizes the importance of co-creation with other brands to encourage innovation and improve product quality.
Expansion and Diversification
In addition to its core line of meat analogues, Zyrcular aims to identify and produce new plant analogues and proteins. With collaborations with other brands in the sector and the incorporation of quality products, the company seeks to expand its offer and explore new alternative protein segments.
Innovation in Alternative Proteins in Catalonia
Zyrcular is consolidating itself as a key pillar for the development of the alternative protein ecosystem in Catalonia, collaborating with initiatives such as the Center for Innovation in Alternative Proteins (CiPA) of the IRTA and other projects aimed at boosting production and research in this area. The company is also exploring alternatives such as algae, insects, fermentation and cellular meat to expand its product range.
Own brand: Amara
Through its Amara brand, Zyrcular continues to innovate in plant-based meat alternatives, positioning itself as a benchmark in the distribution and catering market. The company emphasizes that Amara does not compete with the big brands in the sector, but complements the existing offer with quality and sustainable products.
