A new tourist course for Muro
The town of Muro, located in the heart of the county, has launched in search of its essence with the launch of its new tourist brand, ‘The cultured land’. This initiative seeks not only to highlight its natural and cultural riches, but also to position the municipality as a reference destination within the Costa Blanca.
A shocking presentation in Madrid
Recently, Muro took an active part in the International Tourism Fair of Madrid, held from January 22 to 26. This fair was the stage chosen to present the new image of the town, an opportunity that the municipal representatives took advantage of to show the breadth of the tourist offer that Muro has to offer.
A commitment to culture and sustainability
‘The cultured earth’ is not just a motto; It is a promise of quality and authenticity. The City Council has emphasized the importance of the cultural inheritance of the municipality, emphasizing how its inhabitants have shaped the landscape with traditions such as agriculture, music and festivals. This new brand seeks to create a space where nature, culture and traditions merge to attract investors and entrepreneurs.
The role of sustainability
Focus on sustainability is one of the key pillars of this strategy. Muro is intended to be a model of development where traditions are preserved and at the same time economic growth is encouraged. With an attractive historical center and a dynamic commercial fabric, the town is positioned as a great place to live and work.
Strategic collaborations
During the fair, Muro’s representatives met with members of the Ministry of Tourism and the Diputación de Alicante to explore the integration of Muro in initiatives such as ‘Made in Costa Blanca’ and ‘Creaturisme Comunitat Valenciana’. These collaborations could open their doors to new tourist opportunities and innovative products.
Promotion and visibility
To ensure that its new brand will reach a wide audience, Muro has invested in promotion. In addition to a tourist catalog, they have created a video that highlights the most attractive aspects of ‘The cultured land’. The web also includes a section dedicated to leisure, with natural routes, mycological activities and cultural experiences for those who want to explore the wonders of this municipality.
Experiences for all
The diversity of activities offered seeks to satisfy both nature lovers and those interested in culture. Muro presents itself as a versatile destination, capable of attracting a wide spectrum of visitors seeking to discover their authenticity.
