The Ford Focus and its current situation
The Ford Focus is one of the most interesting models of the American brand in recent decades on the European market. However, in recent times it has experienced a decrease in sales due to the rise of SUVs, such as the Puma and the Kuga, which have stolen the limelight.
This drop in sales has led Ford to make a radical decision: instead of launching a new generation of the Focus, they have decided to end its production. This does not mean that Ford will stop making compact vehicle models, as they are expanding their range of electric vehicles.
Ford’s problem with the Saarlouis factory
One of the problems facing Ford is the sale of the Saarlouis factory, where the Ford Focus is manufactured in Germany. So far, they have not found a buyer for this factory, which has led to financial difficulties for the brand.
Negotiations with various manufacturers, such as the Asian giant BYD, have not come to fruition, and therefore Ford has had to negotiate with the workers’ union IG Metall. According to this union, if the factory is sold, the buyer must keep most of the jobs until 2025 and cannot make forced redundancies before 2032.
In addition, Ford will have to deal with the compensation of workers who decide to leave their jobs before the year 2032. This situation will represent a significant economic cost for the American brand.
The future of the Ford Focus
Despite this uncertain situation, the future of the Ford Focus is not completely closed. Ford is likely to launch a new model to replace the Focus in the compact car market. In addition, the brand is betting on electric vehicles, which could involve replacing the Focus with an electric model.
In short, the Ford Focus is experiencing a difficult situation due to declining sales and uncertainty about the future of the Saarlouis factory. However, Ford is working to adapt to market changes and continue to offer competitive vehicles to consumers.
