The Institut de Cultura de Barcelona promotes creativity
With the aim of revitalizing the city’s cultural landscape, the Institut de Cultura de Barcelona has launched a pioneering initiative: an award for the best project to create a multi-platform channel. This channel seeks to attract new audiences and generate innovative trends that benefit both local and metropolitan culture.
Prize terms and conditions
The prize, which amounts to 200,000 euros, will be open to submissions during the next two months. Financed with Next Generation EU funds, it is part of the Barcelona City Council’s Tourism Sustainability Plan, a strategy that seeks to better integrate tourism with the city’s cultural life.
Who can participate?
All entities, companies and associations with experience in the creation and distribution of cultural content can apply for the award. The winning proposal will have to design a free access channel in various formats and languages, including Catalan, Spanish and English.
A project with a long-term vision
The initiative not only seeks the immediate launch of the channel, but also demands a commitment of continuity. The selected entity must maintain the activity for at least five years after the eight-month implementation period.
Goals to be achieved
The objectives of this call are diverse and ambitious. The aim is to establish a stronger link between the cultural offer and the public, foster an inclusive cultural fabric and stimulate the growth of companies in the sector.
Innovation and digitization
One of the key goals is the digitization of the cultural sector, as well as the implementation of innovative strategies that improve the connection between culture and the everyday life of citizens.
Foster cultural diversity
The proposed channel will not only be dedicated to the promotion of traditional culture, but will also seek to give visibility to new forms of cultural expression, helping to deconcentrate cultural activity in the central tourist area of Barcelona.
Creating new audiences
With the aim of increasing access to the cultural offer throughout the metropolitan area, the aim is to create a new cultural imagination that promotes diversity and inclusion, thus promoting the creation of wider and more varied audiences.
A promising future for culture in Barcelona
As Barcelona moves towards a new cultural era, this initiative represents a unique opportunity to transform and enrich the cultural landscape of the city, laying the foundations for a future where culture is accessible to everyone.
