An initiative to transform social perception
On the occasion of the celebration of Founder’s Day, Sant Joan de Déu, the hospital order has launched the campaign ‘The look of Sant Joan de Déu’. This initiative seeks to promote a deeper and more global understanding of human needs, emphasizing the importance of a holistic perspective.
The testimony of Manuela: a history of life
The video that accompanies the campaign presents Manuela, an older woman who faces solitude and physical limitations. Its situation is further complicated by increasing the costs of life, such as energy and food, which become barriers to their daily routine.
Beyond health: interconnected factors
Juan José Afonso, director general of Sant Joan de Déu Spain, explains that the quality of life cannot be reduced only to physical health. Manuela illustrates how economic and social conditions, such as insufficient pension or lack of company, directly influence their well -being.
Reflection on social reality
The campaign invites society to reflect on its responsibility for the vulnerable people around us. Each community has its own ‘Manuela’, a person who requires care and support.
A collaborative approach
Sant Joan de Déu promotes a change of perspective that involves a collective commitment. It is essential that organizations that provide social and health services work together to optimize resources and meet the needs of the population.
A diversified support network
With 80 centers in Spain, which include hospitals and services for people with various vulnerabilities, Sant Joan de Déu addresses needs in a comprehensive way. This includes residences for seniors, employability centers for people with disabilities and immigrant services, among others.
Projects to combat loneliness and promote well -being
In addition to traditional services, the institution implements innovative projects to detect and mitigate unwanted loneliness, foster social inclusion and improve mental health at all ages.
Invisible problems that need attention
AFONSO emphasizes that issues such as economic difficulties, the isolation of the elderly or school bullying are problems that cannot always be detected through medical tests. This emphasizes the need for an integral vision that contemplates all aspects of a person’s life.
A call to action
The Sant Joan de Déu campaign is an invitation to adopt a proactive and collaborative approach to addressing social needs. It is essential to anticipate problems before they become insurmountable, working in a coordinated way between professionals and institutions.
