Transformation of Sport through Technology
The impact of technology in the sports world is increasingly evident. Recently held competitions, such as the Paris Olympics and the last European Championship, have shown how technology can enrich the experience of both spectators and athletes, raising the spectacle to new levels.
The America’s Cup: A Pioneering Event
When it reaches its XXVII edition, the America’s Cup settles in Barcelona with an innovative proposal. Capgemini and America’s Cup Media have introduced WindSight IQ, a revolutionary tool that transforms the way you follow the competition. For the first time, spectators will be able to observe the wind dynamics in real time during the Louis Vuitton 37th Copa America.
Advanced Simulation for Accurate Tracking
The innovation behind WindSight IQ is based on a sophisticated yacht simulator that captures weather data. This enables optimal routes to be calculated along the race course, providing commentators and spectators with a tool to anticipate the strategies of competing teams.
How the Way of Consuming Sport is Changing
The evolution of sports consumption habits has been reflected in a Capgemini study, which reveals that 84% of fans feel that new technologies have improved their experience in front of the screen. Especially among the younger generations, such as Z and the Millennials, the preference to follow sports from home is increasingly marked.
The Wind as a Decisive Factor
In the world of sailing, the influence of the wind is decisive. With WindSight IQ, fans will have access to visualizations that reveal wind patterns, bringing a new dimension to understanding racing. Grant Dalton, Chief Operating Officer of the America’s Cup, highlights the importance of this innovation: ‘We have been looking for a way to increase the understanding of sailing and its complexities, and Capgemini has been the ideal partner to do -possible.’
A Promising Future for Sport
As technology continues to advance, the sports landscape is transforming at a rapid pace. The introduction of WindSight IQ to the America’s Cup not only improves the viewing experience, but also opens the door to new ways of interacting with the sport, promising an exciting future for sailing fans.
