Bonpreu’s expansion strategy
Bonpreu, one of the most beloved supermarket chains in Catalonia, has announced a new opening that will bring good news to thousands of customers. Joan Font, its director, has been a fundamental pillar in increasing consumers’ confidence towards the brand, and this is reflected in the constant growth of the company.
A new hypermarket in Castellar del Vallès
The latest addition to the Bonpreu network is an Esclat hypermarket that will be installed in Castellar del Vallès, at a strategic point between the B-124 road and Switzerland Street. The inauguration is scheduled for the end of this year, and it is expected to bring a new dimension to local trade.
An increase in job opportunities
With this opening, the company seeks not only to meet the demand of customers, but also to generate new jobs. Employment creation is one of the key pillars of Bonpreu’s strategy, which has already invested € 79 million in its expansion in 2024.
A growing competitive landscape
Castellar del Vallès has become an epicenter of commercial activity, with several supermarket chains that are being established in the area. Among them, Ametller Origen stands out for its popularity, which increases competition and offers consumers more purchasing options.
The impact of the new opening
The imminent arrival of outburst will not only provide another alternative to the residents of Castellar del Vallès, but will also contribute to the economic dynamism of the municipality. With the increase in competition, customers will enjoy more variety in products and prices.
Bonpreu: a promising future
With a total of 215 operating establishments, Bonpreu continues to solidify its presence in the Catalan market. Its expansion strategy does not show signs of slowing down, with plans to open new supermarkets and service stations that will expand their network and offer.
A commitment to sustainable growth
The company has shown a firm commitment to sustainable growth, with initiatives that seek not only expansion, but also the creation of value for the communities they serve. The new shop in Castellar del Vallès is a clear example of this business philosophy.
