Cupra, a brand with good sales figures
Cupra is a car brand that stands out in the Spanish market. Despite not being one of the most registered brands, it maintains reasonable sales figures. During the month of May 2024, Cupra registered a total of 2,095 registrations, ranking as the 18th best-selling brand in the country (https://www.softcatala.org/resum-de-textos-en-catala/) . From January to May this year, Cupra has accumulated a total of 8,909 registrations, remaining in 18th position in the annual sales ranking (https://www.softcatala.org/resum-de-textos- in Catalan/).
The best-selling Cupra models
Among the reasons that explain the discreet sales of Cupra, the fact that the Cupra Formentor is the only model that is always among the best sellers stands out. This SUV, together with the Cupra León, are the only models of the brand that usually appear among the 100 best-selling cars in Spain. The other Cupra models, such as the Born and the Ateca, fail to appear on this list. However, the Formentor has experienced a drop in sales over the last month.
Drop in sales of the Cupra Formentor
During the month of May 2024, sales of the Cupra Formentor fell by half, from 1,597 units to just 889 units. This sharp drop caused Formentor to go from 13th to 36th in the monthly sales ranking (https://www.softcatala.org/resum-de-textos-en-catala/). Despite this decline, in the cumulative year, the Formentor has sold a total of 5,118 units, placing it in 26th position.
Stability in sales of the Cupra León
In contrast, the Cupra Leon has shown a more stable performance. During the month of May 2024, 1,094 units of the Cupra León were sold, placing it in 27th position in the monthly sales ranking. In the cumulative year, a total of 3,329 units of the Cupra León have been sold, placing it in 47th position.
General increase in car sales in Spain
It should be noted that new car sales in Spain are on the rise. According to Anfac data, a total of 95,158 units were sold in May 2024, representing a growth of 3.4% compared to the previous year. So far this year, new car sales in Spain have reached 431,884 units, reflecting a growth of 6.8% compared to the same period last year (https://www.softcatala.org /summary-of-texts-in-catalan/).
Factors that can explain the drop in Formentor sales
The drop in sales of the Cupra Formentor can be related to several factors. One of them may be the biggest competition in the SUV segment, as there are other brands that offer similar models. In addition, consumer preferences may have changed, affecting Formentor sales.
