Promoting business growth through prototest
The City Council of Reus, through its Department of Economic Promotion, Innovation and Knowledge, has launched the Prototest service. This initiative seeks to support new business projects, thus increasing the possibilities of success and growth in an increasingly competitive market.
Focus Group: A key strategy to understand the market
Recently, two Focus Group sessions have been held to analyze the market of the well -known refreshing Plim drink. Through these meetings, it aims to identify how to reach a new target audience and expand their presence on the market.
Research methodology
Focus Groups are based on the participation of selected people with specific criteria, thus allowing a thorough evaluation of the product. Participants not only value flavor and packaging, but also analyze aspects such as price, promotions and distribution channels.
Details of the Focus Groups made
The first focus Group took place on May 22 at the Department’s headquarters, with participants who expressed their opinions on the product. A second focus Group is scheduled for May 27 at the Youth Center, where consumer preferences will continue to be explored.
Personalized advice: an added value
The Prototest Service offers individualized support for companies that seek to improve their competitiveness. With a maximum of 15 hours of advice, companies can reorient their strategies to identify new markets and optimize their value proposition.
EXPERTS EXPERTS TO THE SERVICE OF BUSINESS
A professional team specializing in marketing and marketing research accompanies companies throughout the process, providing knowledge that helps reduce uncertainty in the market and increase the chances of success.
Institutional support and business opportunities
The prototest is supported by the Department of Business and Work of the Generalitat de Catalunya, aligning with the objectives of the Municipal Action Plan. This initiative seeks to transform business models and promote sustainability and innovation.
How to access prototest service
Companies interested in benefiting from this service can contact the council through the email [email protected] or by calling 977 010674 for more information.
This initiative is an example of how institutions can play a key role in supporting business growth and innovation, helping companies to adapt to new market dynamics.
