An Initiative to Revive Local Commerce
This Friday, the Bisbal del Penedès will launch the ‘Discover the Christmas Light’ campaign, designed to revitalize local commerce in the run-up to the Christmas holidays. In collaboration with the Tarragona Chamber of Commerce, the City Council seeks to encourage shopping in the town’s shops with a series of exciting activities and incentives for customers.
Christmas Fair: A Space of Creativity and Tradition
The outstanding novelty of this edition is the ‘Bisbal Christmas Fair’, which will be installed in Plaça de l’Església. With the participation of twenty stalls, attendees will be able to enjoy local crafts, tastings of typical products and a festive atmosphere that will invite celebration. The opening of the fair will coincide with the lighting of the Christmas lights, bringing a special magic to the event.
Activities for the Whole Family
On Saturday, December 21, Plaça Catalunya will host a giant tió offering a free hot chocolate, a perfect activity for families looking to enjoy the warmth of Christmas. Children can participate in this festive tradition while adults can explore the offerings of local businesses.
Prizes and Incentives for Customers
To encourage purchases, the campaign offers an attractive prize system. Those who make purchases in six different shops will receive gifts, including a candle and an exclusive mug with designs from the Bisbal murals. This not only recognizes customer loyalty, but also promotes local culture and village artists.
Promotion on Social Networks
Participating establishments are active on Instagram, sharing their offers under the hashtag #JoComproALaBisbal. This digital strategy not only helps increase the visibility of local businesses, but also invites customers to interact and share their experiences.
Opinions about the Campaign
Laura Roigé, president of the Chamber of Commerce, highlighted the positive impact that the murals have had on the community, becoming a new attraction that will attract visitors. For her part, the Councilor for Commerce, Judith Vidal, expressed her pride in the start of this campaign, highlighting the increase in new establishments that strengthen the commercial fabric of La Bisbal.
A Christmas Full of Surprises
The campaign will culminate with a draw for three lots of local products on Monday, December 23, which will be broadcast live on Instagram. With a varied offer and a festive atmosphere, Bisbal del Penedès is preparing to experience a Christmas holiday full of joy, community and support for local businesses.
