A new gastronomic horizon
Lleida is being transformed into a benchmark in the world of gastronomy, not only because of its rich food offer, but also because of its ability to innovate and promote quality. With the initiative ‘Taste of Lleida’, the Diputació seeks not only to highlight our land, but also to establish it as a fundamental pillar in the current culinary scene.
A success that exceeds expectations
The presentation of ‘Taste of Lleida’ at the Fira de Sant Josep de Mollerussa has been a palpable demonstration of its impact. With more than a thousand attendees who have participated in tastings and activities, the richness of the region’s agri -food heritage has been highlighted. The Lleida taste booth has become a space of collaboration between producers and professionals in the sector, fostering an exchange of knowledge and experiences.
Internationalization and recognition
The initiative has transcended local borders with its presence at events such as the Gastronomic Galicia. Here, the Les Garrigues PDO oil has stood out as a high quality product, gaining recognition between world -renowned chefs, such as the Japanese Kanji Kobayashi, who praised the unique qualities of our oils and has opened new opportunities in emerging markets.
A long -term strategic vision
Taste of Lleida is not limited to being a brand; It is a project with a clear vision of the future. With the aim of expanding the visibility of our products beyond the borders of our counties, the initiative seeks to integrate the agri -food sector into a global market, without sacrificing its essence of proximity and sustainability. Collaboration with various agents in the sector is key to ensuring the success of this strategy.
A logo with meaning
The logo of ‘Taste of Lleida’ encapsulates its philosophy. The spiral ‘g’ symbolizes a constant and dynamic movement, while the colors represent the diversity of the territory: the red of the cherries, the golden gold, the olive green of the fields, and the purple that honors the essential role of the peasant woman. This color palette melts with white, which evokes the quality of the cheeses and dairy products in the region.
Way to the future
This is only the first phase of a promising trip. Each fair, each tasting and every activity we carry out contribute to building a recognized and respected brand. ‘Taste of Lleida’ is more than a project; It is a testament to the value of our producers’ work and a way to proudly share our territory with the world.
Lleida: Land of Opportunities
The future of agri -food in Lleida, in the Pyrenees and in Aran is not limited to its production; It is a process of transformation that involves cooking, perfecting and enjoying our products. Promoting this initiative not only strengthens our gastronomic identity, but also positions Lleida as a real land of opportunities.
