A Business Meeting in the Hamptons
On July 26, Meghan Markle attended an exclusive networking event in the Hamptons, where she had the opportunity to connect with business colleagues and influential figures. Hosted by G9 Ventures, the event took place at the charming estate of Amy Griffin, an entrepreneur renowned for her work with emerging startups. Meghan arrived on a luxury private jet, accompanied by IT Cosmetics co-founder Jamie Kern Lima, seeking advice for her new business venture, the organic jam brand American Riviera Orchard.
Challenges on the Road to Success
Contrary to the glitzy image surrounding such events, the reality of Meghan’s venture is quite stark. Since its launch in March, the brand has not garnered the attention she hoped for and is currently facing serious financial difficulties, operating at a loss. Meghan had hoped her line of jams could even rival the acclaimed organic strawberry jam of her father-in-law, King Charles III.
King Charles III, known for his quality products at the Highgrove Shop, has seen a notable increase in sales of his strawberry jam, which quickly sold out following the launch of Meghan’s brand. While profits from the monarch’s jam go to charity, Meghan’s income goes towards her own purposes, which has sparked criticism of her project.
Connections and Marketing Strategies
To give her launch a new twist, Meghan implemented an original marketing strategy, sending limited-edition jars of jam to her socialite acquaintances, including the likes of Kris Jenner and Chrissy Teigen. However, the reaction has been mixed, with some commentators suggesting that her products are priced high and that the quality falls short of consumer expectations.
Seeking Inspiration and Learning
The Hamptons-based event provided not only a social opportunity, but also a valuable space for Meghan to engage with other successful businesswomen. She met long-time friend designer Misha Nonoo and renowned makeup artist Bobbi Brown. This environment allowed her to absorb knowledge and experience that could be crucial to the future of her brand.
As well as seeking to compete commercially, Meghan has expressed her desire to emulate iconic figures such as Martha Stewart, adding a more holistic approach to her offering, where product sales are complemented by lifestyle advice.
Final Thoughts on Meghan’s Future
Despite Meghan Markle’s efforts to position her jam brand, the road so far has been fraught with obstacles. Struggling to establish herself in a competitive market, especially in the face of the fallout from King Charles III’s success, is testing her resolve and strategy. Although she faces a considerable challenge, the future of American Riviera Orchard could depend on her ability to adapt and learn from these experiences.
