An alliance for local communication
More than 120 professionals in the communication sector recently met in Occitania, promoted by the friend and Arra, in an event that promotes the exchange of knowledge and experiences in the world of local media. This meeting represents an important step in the creation of a network that connects professionals from Catalonia and Occitania.
Defending linguistic and cultural diversity
During the day, the President of the friend, Grau, emphasized the fundamental role of local media: “We are a barrier against misinformation and a pillar for the preservation of our languages and cultures.” It emphasized the importance of building future projects that strengthen the identity and cohesion of the territories.
A day of brotherhood and learning
Grau described the meeting as a historical moment to unite efforts between the media of two cultural realities that share more than a political border. “This day is a unique opportunity for collaboration and mutual learning among our media,” he said.
Challenges and opportunities in the digital age
Jean-Marc Courrèges-Cénac, co-president of the Arra, opened his speech with a reflection on the threats facing the independent media in a panorama dominated by large technological corporations. “Today’s insecurity forces us to reinvent ourselves,” he said, emphasizing the importance of adaptation to the changes that artificial intelligence can lead to the profession.
Reinventing journalism with the ia
Courrèges-Cénac emphasized the need to anticipate changes: “IA will transform the way we work, and we must find ways to integrate it to improve our connection with the audience.”
Innovations in the media landscape
The consulting firm Clara Soteras was responsible for the inaugural conference, where he shared knowledge of emerging trends in the sector. His experience at the Online News Association Conference provided a solid foundation for his presentation, which focused on how the media can integrate artificial intelligence to improve user experience.
Understand the audience as a key to success
Soteras emphasized that the key to the success of the media lies in understanding the needs of the users: “The challenge is to know what the user wants and to offer him the product he really looks for.” In addition, he exhibited new forms of funding through innovative services such as newsletters and events.
Towards a collaborative future
With this meeting, the friend and Arra seek to establish a collaboration platform that fosters growth and exchange between local media. The aim is not only to improve the quality of the information provided, but also to establish a strong sense of community between the cross -border territories.
With the gaze on the future, the participants of the day are preparing for the 1st Meeting of Occitan and Catalan Media, which will take place on March 7 and 8 in Narbonne, in the hope of continuing to build bridges of communication and collaboration.
