High expectations for the day
The Guild of Booksellers of Catalonia has stated a great anticipation for this year’s Saint George’s Day, with the forecast that the streets will be filled with readers and authors. According to its president, Eric del Arco, the favorable weather conditions will contribute to a festive and dynamic atmosphere.
Illusion despite sales challenge
Although sales could not reach the record levels of other years, due to the proximity of Easter, the president of the guild emphasizes that the general mood is of great enthusiasm. Del Arco has observed a significant increase in interest in the party, with messages of enthusiasm received from booksellers throughout the territory.
The importance of the Day for Catalan Literature
St. George’s Day not only represents a moment of sales, it symbolizes a change in the dynamics of literature in Catalan. On this day, the proportion of books sold in Catalan significantly surpasses books in Spanish, which allows booksellers and publishers to celebrate Catalan culture more intensely.
Extension of the literary ‘superblock’
This year’s edition of the literary ‘superblock in Barcelona has a more extensive distribution than ever, with approximately 500 book stops and flowers over 3.5 kilometers. This expansion is made with the aim of facilitating a more comfortable and accessible purchasing experience for attendees.
A wider space to enjoy
The organizers have worked to ensure that the walk is more fluid, with the aim of allowing visitors to move more freely between the stops. This initiative, although modest in the number of new stops, is based on the idea of increasing the comfort of buyers.
A day that transforms literary tendencies
Sant Jordi is a unique moment that transforms the usual dynamics of book sales. On this day, the proportion of books sold in Catalan can exceed 70%, a significant change from the year, when books in Spanish dominate the market. Del Arco emphasizes that this day is an opportunity to enhance Catalan literature and celebrate its diversity.
A Reflex of Catalan Culture
As the festival approaches, it is clear that Sant Jordi is not only a sales opportunity, but also a real celebration of Catalan cultural identity. Publishers gather to offer a rich range of books in Catalan, emphasizing the impact of this party on the promotion of language and literature.
