A new stage for RTVE
In an unexpected move, RTVE has hired Sergio Calderón, a professional with solid experience in the audiovisual world, as director of the network. This decision comes at a time of transition and renewal for the public entity, which seeks to adapt to the new challenges of the sector.
Sergio Calderon’s profile
Calderón has been a prominent name at Mediaset, where he played a pivotal role in the launch and evolution of several channels, including Cuatro and Divinity. His career includes extensive experience in audience analysis and the creation of trendsetting content.
Experience and innovation
His influence is not limited to Mediaset; he recently took on a key role at Fabricantes Studio, where he led innovative content and marketing initiatives. Now, with his move to RTVE, he is expected to bring this creative vision to the network’s programming.
A necessary change
With the recent cancellation of the program ‘El Cazador’, the network is looking for an urgent renewal in its evening programming. The arrival of Calderón could be the solution to revitalize this space, with new proposals and formats that attract the audience.
Promising collaborations
RTVE’s relationship with Fabricantes Studio could open the door to unprecedented collaborations, including the possibility of bringing collaborators from the popular program ‘Sálvame’ to the screen. This strategy could be key to competing with other afternoon programs that dominate the audience.
Looking to the future
As RTVE heads into this new era with Calderón at the helm, the audiovisual sector will be watching his next decisions. His ability to innovate and adapt to the needs of the audience will be crucial in determining the direction of the network in the coming years.
