The water crisis in Catalonia
Catalonia is facing a water crisis that has alerted several economic sectors. The restrictions on water consumption have caused companies and citizens to look for alternatives to mitigate the impact of the drought. The need to protect the environment has become a priority, driving the search for innovative solutions.
Plazy: pioneer in sustainable laundry
Since its foundation in 2020, Plazy has emerged as a revolutionary start-up in the field of sustainable cleaning. Its unique proposition not only addresses government-imposed restrictions, but also promotes an environmentally friendly business model. With a 90% reduction in water consumption, Plazy has saved more than a million liters of water, proving that sustainability is possible.
Technology at the service of sustainability
The company has developed an innovative technique that allows boats to be cleaned with just 1.5 liters of water, a major advance in a sector known for its high demand for water. Traditional cleaning can consume up to 300 liters, but thanks to the use of ecological products and advanced technology, Plazy has achieved a significant change in the way boats are cleaned.
Commitment to the environment
The CEO of Plazy, Davide Brea, emphasizes that his mission goes beyond cleaning: ‘We are determined to change the perception of sustainability. Environmental protection and boat maintenance are compatible’. This philosophy has led the company to expand its services to several Spanish cities, including Madrid and Valencia, with the aim of providing solutions adapted to the needs of customers.
An innovative business model
Plazy connects users with specialized workers, called ‘plaziers’, through a digital platform. This innovation allows customers to book cleaning services with ease and efficiency. The tourists arrive at the site in ecological vehicles and use biodegradable products, thus guaranteeing a cleaning process that does not generate harmful waste.
A sustainable future
With its technology, Plazy manages to wash vehicles with the water equivalent to a soda can. This efficiency not only improves the customer experience, but also contributes to the conservation of water resources. Customers can rate services and choose to subscribe to regular cleanings, encouraging a more sustainable lifestyle.
Plazy represents an inspiring example of how innovation can be an ally in the fight against drought and in promoting a greener future. Their initiative not only redefines boat cleaning, but also serves as a model for other industries looking to integrate sustainability into their operations.
