Inici » Tarragona: A Year of Success in Cruise Tourism

Tarragona: A Year of Success in Cruise Tourism

by PREMIUM.CAT
retrato de una cervecera en La terminal de cruceros del Puerto de Tarragona ha cerrado 2024 con 63 escalas -frente a las 57 de 2023- y 136.850 pasajeros, 21.641 más que el año pasado (un 19%). Los responsables del complejo marítimo afirman que las cifras superan las de 2019, hasta ahora la más alta en número de pasajeros. Para 2025 se espera poder atraer más cruceros ‘premium’ y de lujo, lo que aumentará el número de escalas pero no el total de cruceristas. En cuanto al origen de los visitantes, 40.289 fueron del estado de(8k, best quality, masterpiece, highly detailed:1.1)

Figures that Exceed Expectations

The Port of Tarragona has closed 2024 with a notable increase in its cruise activity, recording 63 calls and a total of 136,850 passengers, a significant improvement compared to the 57 calls and 115,209 passengers of the previous year. This figure not only represents an increase of 19%, but also exceeds the pre-pandemic data, setting a new record.

Prospects for the Future

With the aim of attracting high-end and luxury cruises by 2025, the total number of calls is expected to increase. Visitors have mainly arrived from Spain, Italy, France and the United States, with a base of operations that will continue to be managed by MSC Cruises.

Cruise Passenger Activities and Preferences

According to surveys, a large majority (87%) of passengers choose to explore Tarragona on their own, while 6% participate in organized excursions. Visits to the city, Port Aventura and Poblet are the most popular, revealing an interest in the cultural and leisure wealth of the region.

Positive Reviews

Cruise passengers rated their experience with a remarkable 8.8, and 64% would recommend Tarragona as a cruise destination. The new terminal received a score of 9.1, highlighting the positive impact of the improvements in infrastructure.

A Year Full of Innovations

2024 has been a key year, with the celebration of the 64th MedCruise General Assembly and the inauguration of the new terminal at Moll de Balears. In addition, the port has made progress in sustainability initiatives, with a significant reduction in waste and CO2 emissions during construction.

Commitment to Sustainability

The Port of Tarragona has implemented measures to minimize environmental impact, including the electrification of docks planned for 2026. These actions underline a firm commitment to the environment, while seeking to make the port a sustainable cruise hub.

Plans per al 2025

Next year, 35 cruise ships are expected to arrive, with 19 of them visiting Tarragona for the first time. Local authorities are working to deseasonalize cruise tourism, with an eye on a longer and more varied season.

Reflections on Future Growth

2024 represents a defining moment for the Port of Tarragona, which continues to focus on sustainable growth and to enhance its influence on the region’s economy and tourism. With a renewed infrastructure and a focus on sustainability, the future of the port looks promising.

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