A immersion in the Tarragona culture
Recently, Tarragona has sought to be named in the Basque Country, presenting itself as a rich destination in culture and gastronomy. This initiative, led by the Municipal Tourism Board, took place at a prominent event at the ‘Mimo Bite the Experience’ cooking school, where a renowned media selection and influencers such as ‘Discover San Sebastian’ and ‘Eneko Cook’ met.
A showcooking that surprises attendees
The event included a fascinating showcooking, where an expert chef prepared dishes inspired by Roman gastronomy, paired with local wines in the region. The first Deputy Mayor, Montse Adan, was the voice that guided the attendees through the material and intangible heritage of the city, emphasizing their rich history.
Reinforcing the identity of Tarragona
Adan emphasized that this action is part of a wider strategy to enhance the visibility of Tarragona as an ideal destination, both for short getaways and longer stays, especially during key periods such as Easter.
Media impact and promotion strategies
This promotion in the Basque Country is only one of the many initiatives that the Board of Trustees has launched to seasonalize tourism in Tarragona. The strategy began with an action in Madrid, followed by another in Zaragoza, where the cultural and gastronomic legacy of the city was presented in the middle of communication such as ‘El País’ and ‘ABC Viajes’.
Measurable results
The results of these actions are notable. The Madrid event achieved an audience of more than 6 million views through different articles and reports, highlighting the great interest generated by Tarragona as a tourist destination.
The future of tourism promotion
With a media impact valued at more than 600,000 euros, Tarragona promotion shares will continue to attract visitors throughout the year. The city is determined to stay in the minds of travelers as an essential cultural destination, and their strategic actions show it.
