An innovation space in Barcelona
The city of Barcelona recently hosted one of the most significant events in the audiovisual and technological sector, the ISE 2023 Congress. This year, the Fira de Barcelona enclosure in L’Hospitalet de Llobregat was the meeting point between professionals and innovatives from the ‘Area, presenting the latest trends and new features in the sector.
Pavilions full of surprises
The event was developed in eight pavilions, each dedicated to topics such as smart buildings, digital education, marketing retail, stage lighting and more. The diversity of booths allowed attendees exploring innovative and interactive solutions, with a special focus on emerging technologies.
Catalonia at the center of the action
One of the highlights was the presence of the Pavilion of Catalonia, strategically located at the Square Congress, which served as a platform for startups working with artificial intelligence and other disruptive technologies. In addition, the Audiovisual Cluster of Catalonia presented an immersive space that captivated visitors with innovative creative projects.
Immersive experiences and advanced technology
Among the most striking proposals, the CCMA introduced ‘Flowers of voice’, an augmented reality experience that attracted many attendees. At the same time, the Robotics & Drone Arena area offered drones aerial shows, a demonstration of how technology can merge with art.
The future of museumization
Samsung surprised with his vision of museumization of the future, presenting digital exhibition solutions that transform the way visitors interact with art. The integration of transparent screens and holograms opened a new world of possibilities for cultural exhibitions.
Tech Tours: Discobrint Barcelona
The ISE Tech Tours offered attendees a unique opportunity to discover some of the most emblematic spaces in Barcelona, such as the Barça Museum and the Sant Pau Hospital. These routes included immersive experiences that fascinated participants, showing the potential of technology in cultural narrative.
Challenges and reflections on the future
The presence of artificial intelligence in Congress generated debate on its impacts on the world of work and the need for proper regulation. The technological advances that advance at high speed, questions about how to channel these innovations in a responsible way.
An uncertain future
The ISE 2023 congress has been a reflection of the dynamism of the audiovisual and technology sector. As the technological possibilities are expanded, it remains to see how society will adapt to these changes and what are the limits that can be established to guarantee a sustainable and inclusive future.
