The 3Cat platform: more than 100 million plays in six months
The 3Cat platform has achieved great success in the world of entertainment in Catalan. In its first six months of existence, it has exceeded 100 million reproductions, with more than 330,000 hours of productions. This platform offers a wide variety of content, from series to children’s programs and documentaries.
Among the most consumed content are entertainment bets such as ‘La travessa’, which has accumulated more than 1.5 million views since its premiere. This program was the most viewed a la carte content until the arrival of ‘Tor’, which in April placed its first episode as the best premiere of the first six months, with almost 500,000 reproductions in the your first week
In addition, the 3Cat platform has made it possible to highlight the historical audiovisual heritage, with series such as ‘Com si fos ahir’, ‘Plats bruts’, ‘Crimes’, ‘El cor de la ciutat’, ‘La Riera’ and ‘Merlí ‘. It has also included niche content, such as ‘Epic nails’ and ‘Love cost’, as well as documentary series such as ‘Núñez’ and ‘Point of no return’, which has won several awards.
A consumption of 3.5 million hours per month
The 3Cat platform is one of the main references for audiovisual content in Catalan. Every month, more than 3.5 million hours are consumed in Catalan on this platform, with an average of 120,000 hours per day. Since its inception, more than 900,000 users have registered to save their preferences and track their headline, live and on-demand programs.
In addition to television programs, the 3Cat platform also offers current affairs and audio-entertainment live and on demand. Among the most listened to are ‘El matí de Catalunya Ràdio’, ‘El bünquer’ and ‘Crims’.
New consumption habits and diverse audiences
The 3Cat platform has adapted to new consumption habits, with 65% of consumption on demand and not live. In addition, it has focused on children and young-adult audiences. An example of this is the musical talent contest ‘Euphoria’, which leads the Friday nights in its television broadcast and is the most recovered program of the weekends.
As for the SX3, it has registered a growth of 23% with the release of the platform. Video views are up 18%, approaching 100,000 daily. The children’s channel’s digital audience has increased by 21% with the launch of the 3Cat platform in the number of unique devices.
In addition, 3Cat’s children’s channel offers a large catalog of educational productions for different age groups, such as animation, children’s news, podcasts, quizzes, interactive programs, films and many other contents.
