A new age for cava
The Cava Designation of Origin is at a decisive time due to the decrease in the product, but is being adapted to revalue its sales. Statistics show a fall in sales volume both nationally and internationally, with a 3.5% decrease in the local market and a more severe impact of 18% on foreign markets.
Data that speak
With a total of 218 million bottles sold, the cava has experienced a considerable fall of 13.39% compared to the previous year. The internal sale has been 78 million bottles, while internationally, the figure is reduced to 140 million. Belgium, as the main foreign market, has experienced a decrease of 7.80%.
A sustainable growth
Despite the general fall, organic cavas have become a notable exception, with an increase of 15.24%, reaching 37.3 million bottles. Also, the upper guard cavas have shown an increase of 13.33%, highlighting their quality and their added value.
Economic challenges and perspectives
Javier Pagés, President of DO Cava, expresses concern about the impact of global economic policies, especially those of the Trump administration. However, he emphasizes the importance of cava as an economic engine and its contribution to the sustainability of the territory.
An ambitious promotional strategy
Pagés also highlights the recent promotion initiatives. Actions such as the Cava Academy, with training sessions, as well as events in key cities such as Barcelona, Madrid and London, have managed to gather more than 200 professionals on each occasion.
Innovation and future
In order to promote its image, DO Cava is preparing for a promising future. From 2025, all upper guard cavas will be 100% organic, thus strengthening their commitment to sustainability.
A global commitment
Initiatives such as Cava Discovery Theater in Tokyo and promotional actions in foreign markets have been welcomed, showing the growing interest in cava internationally. Events such as Discovery Week in cities like New York, Washington and London are examples of the commitment to expand their global presence.
Final reflections
With a dynamic response to current challenges, DO Cava is positioned not only as a quality product, but also as an exponent of innovation and sustainability in the world of sparkling wine. The future of cava seems promising, with strong support from both producers and consumers.
