A path between orange groves and passion for the countryside
Born in Sóller in 1959, Sebastiana Massanet Borràs has been appointed as announcer for the 18th edition of the Orange Fair. His life is woven with threads of connection to the citrus world, especially through Sa Vinyassa, the family farm.
When asked about her background, the protagonist talks about her diversified work experience, which includes tourism and commerce, before devoting herself fully to Sa Vinyassa.
A life in tune with the earth
Sebastiana’s relationship with the primary sector is undeniable. Raised among orange, almond and lemon trees, her childhood in Sa Vinyassa left a deep mark on her. He fondly remembers his family’s rural chores and the charm of the local vegetable garden.
The connection of several generations of his family with Sa Vinyassa is a testimony to the roots in the territory. From her godparents to herself and her husband, the passion for the land and citrus lives on.
An unexpected honor at the town hall
The designation as herald of the Orange Fair took Sebastiana by surprise. Despite not dedicating herself exclusively to the citrus world, her commitment to Sa Vinyassa and her personal history make her a natural choice for this distinction.
With humility and gratitude, Sebastiana accepts the honor of being the voice that will inaugurate the fair, expressing her intention to pay an emotional tribute to the founders of Sa Vinyassa.
The ecological transformation of Sa Vinyassa
After the loss of her parents, Sebastiana and her husband decide to take responsibility for Sa Vinyassa. In 2010, a process of conversion to organic farming begins, a commitment that involves additional effort but is aligned with its values.
In addition to the ecological production of citrus fruits, the idea arises to create Ecovinyassa, a space for environmental education. This project not only aims to share knowledge, but also to preserve the environment and local culture.
The fair as a showcase of tradition and gastronomy
The Fira de la Taronja is not only a celebration of citrus, but also an opportunity to show the heritage and gastronomic wealth of Sóller. From the opening to the special menus of the local restaurants, the event offers an immersion in the world of citrus fruits.
With 18 editions behind it, the fair is a clear example of success and continuity. However, reflection is opened on the need for institutional and business support to ensure the future of the local agricultural sector.
A cry in favor of generational relief and support in the field
Sebastiana appeals to the new generations to keep alive the agricultural tradition of the area. Using his own experience as an example, he emphasizes the importance of patience and institutional support for the growth of the sector.
Recognizing the value of working on the land and providing the necessary means for its development are essential steps to ensure a sustainable future for the region’s citrus industry.
