Google: The King of the Search engine and its impact
In the current digital landscape, Google remains the indisputable leader in information searches, offering immediate answers to a vast range of questions. However, this success has led to an unequal dynamic in which the company capitalizes enormous economic benefits without proper compensation for content creators, such as the media.
The reaction of the publishers: a legal struggle for justice
The frustration of the publishers of the press has reached a point of boiling, with legal actions that reflect their despair. One year ago, 32 European media united forces to file a demand of 2.1 billion euros against Google, arguing that their domination in the digital advertising sector is drowning competition and threatening the sustainability of journalism.
An unequal advertising market
Publishers, which largely depend on advertising, have expressed concern that Google acts as the only intermediary, limiting the options and potential of gains for other companies in the sector. Their actions, according to complaints, have a direct impact on the ability of the means to stay alive and relevant in an increasingly digital environment.
The consequences of Google domination
The problem is aggravated by the new measures taken by Google, which recently decided to restrict access to publisher content from various EU countries. This decision has led to immediate reactions, such as that of the Spanish Information Media Association, which criticized the Google policy, defending the need for a more equitable distribution of resources.
The value of journalistic content
A recent study from the United Kingdom has shown that journalistic content brings a significant value to Google, with an estimated value of 2.2 billion pounds a year. The results of the study show that users prefer to search for information on Google when it includes journalistic content, recognizing their importance for the confidence and quality of information.
The way to a fair solution
The current situation requires an urgent rethinking of the way the revenue generated by the content is distributed. The proposal for a 60/40 distribution between Google and the media could be a step towards just compensation, thus guaranteeing the viability of professional journalism and access to quality information by users.
Pressions Globals I The Futur del Journalisme
The pressure on Google is growing not only in Europe, but also in other parts of the world, such as Australia and Canada, where laws have already been implemented that force the great technology to be paid for journalistic content. It is essential for policymakers to take steps to ensure that independent media could prosper and that information diversity does not extend in the digital age.
