Preparations for the Celebration
The 2024 edition of the Transvulcania Adidas Terrex is ready for its imminent celebration, with all the details meticulously planned and a great offer for participants, companions and followers of mountain races.
The island of La Palma will be the epicenter of the sporting world in this specialty of trail running, and will once again gain international relevance thanks to the exhaustive coverage that the organization of the Palma event has prepared. This broadcast will be equipped with cutting-edge technology and a technical deployment that will guarantee that not a single detail of the races is lost.
Global Coverage
Supported by drones, cameras carried by specific runners, cameras mounted on cyclists and elite runners tracked by GPS, the Adidas Terrex Transvulcania will deploy an unprecedented technological device. This will allow fans from all five continents to immerse themselves in the experience of the athletes while they travel the trails of Isla Bonita.
In total, 60 television channels will be enabled to transmit the excitement of this edition. The coverage will begin through the test channels on Facebook and YouTube, where the development of the Vertical Kilometer will be offered, which will begin the 2024 edition of the Transvulcania Adidas Terrex starting at 5:00 p.m. on Thursday. day 9.
Saturday, May 11, will be the main day of the test, with the dispute of its other three distances and the broadcast via streaming from the Facebook and YouTube channels, from 8:30 to 15:30. The narration will be provided by journalists in Spanish and English, with the aim of reaching the largest number of viewers nationally and internationally.
Canarian Television will also broadcast live from 11:00 a.m. to 2:30 p.m., as is tradition in other editions, bringing the excitement of the test to all Canarian homes.
International Promotion
At the end of the event, what happened in this edition will be disseminated internationally, which will once again be a reference in the promotion of La Palma internationally. This will be achieved through the power of your television marketing campaign and streaming.
In addition, the summary of the different programmed distances will be broadcast through Sportactive, a program that can be enjoyed through the entertainment platform offered by the airlines Iberia Express and Air Nostrum.
