Madrid, Epicenter of Smash Burgers
The city of Madrid has become the focal point of the growing trend of smash burgers, a gastronomic concept that has arrived from the United States to establish a new gastronomic culture in the city. Several brands are leading this culinary fashion, with Marlons and VICI standing out, with unique gourmet proposals.
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VICI: Gourmet and Sophisticated Approach
VICI, recognized for its gourmet and sophisticated approach to the preparation of hamburgers, is led by renowned chef Aleix Puig, winner of the ‘Masterchef’ cooking competition in 2019. This brand is supported by relevant investors such as Messi, thus consolidating its growth and expansion in the city.
Marlons: North American Authenticity with a Local Touch
Marlons has positioned itself as the jewel in the crown for lovers of classic American fast food roots, but with a local twist. Using fresh and local ingredients, such as selected premium meats and brioche bread, Marlons not only satisfies the appetite, but also celebrates the gastronomic culture of Madrid.
Innovation and Diversity
Apart from these brands, there are also innovative proposals such as PINK’S, which contribute to the diversity and richness of the city’s culinary landscape. This phenomenon reflects the growing popularity of smash burgers in Spain and the adaptation of consumer preferences towards more creative and high-quality options.
A New Generation of Fast Food
This new generation of fast food emphasizes quality, innovation and sustainability, with a strong focus on delivery service. This evolution not only reflects the popularity of smash burgers, but also the change in consumer preferences towards healthier and more sustainable options.
Madrid: A Gastronomic Reference Point
The success of these brands in Madrid not only demonstrates the versatility and universal appeal of smash burgers, but also underlines how the city is becoming a culinary benchmark in Europe. With the continued growth of these brands and the introduction of new innovations, Madrid is well positioned to continue to be a leader in the international gastronomic scene.
