The arrival of Sant Jordi’s day in Tarragona
The morning of Sant Jordi in Tarragona opens with a festive and expectant atmosphere. Book and flower stalls are prepared to receive visitors from 9 am, with an air of celebration that extends throughout the city.
La Rambla Nova: Epicenter of the Festival
At 10 am, the Rambla Nova is filled with life. The Tarragona strolls with roses in hand, some with newly acquired books, while others seek the title that captivates them. The variety is wide, with works ranging from novels to comics and history books.
Tarragona’s literary preferences
Among the most chosen works is ‘Fundido a Negro’ by Jesús Cañadas, ‘The Power of Ara’ by Eckhart Tolle, and ‘A perfect story’ by Elisabet Benavent. However, readers also explore other genres, including comics such as ‘Mar and Cel’ and history books on the Civil War.
Expectations and preparations for booksellers
With a sunny day that challenges the tradition of rain, the Tarragona booksellers are optimistic. Gertrudis, from the Hostà bookstore, shares his excitement: “This year we hope that the sun is accompanying us, and this motivates us all.”
Strategies to attract readers
Business has been prepared in advance, analyzing publishing trends and recommendations in recent months. Elisabet, from all Bolis, says: “We have been studying what the audience wants and we have begun to order in advance.”
The most anticipated works of the day
Among the novelties that promise to succeed, the sellers are committed to titles such as ‘In case we return’ by Maria Dueñas, ‘The catastrophic visit to the’ Zoo Dicker and ‘The Woman of the century’ by Toni Cruanyes. One of the books that has taken the most attention is ‘The Crazy of God at the end of the world’ by Javier Cercas, especially after the recent death of Pope Francis.
Books for all audiences
Youth literature plays an important role during the day. Irina Zubkova’s ‘Acelerando in Rojo’ presents himself as one of the great bets, while ‘The Last Time I think of you’ by Blue Jeans is added to the list of best -selling. For the little ones, ‘Anna Kadabra’ by Pedro Mañas is the favorite saga of children from 7 years old.
Final reflections on the celebration
With an atmosphere full of colors and the smell of roses in the air, Tarragona celebrates its dedication to literature and culture once again. St. George is not just a day of shopping, but also an opportunity to connect with others through the words and emotions that books bring us.
