Inici » The path of Jaime de Marichalar: Between tradition and reinvention

The path of Jaime de Marichalar: Between tradition and reinvention

by PREMIUM.CAT
un home i una dona vestits amb vestits formals l'un al costat de l'altre en una habitació amb un quadre a la paret, Altoon Sultan, imatge promocional, un barroc flamenc, neoclassicisme

A union marked by uncertainty

The union between Jaime de Marichalar and the infanta Elena de Borbón was the result of a moment of deep doubt. On the day that was set for the ceremony, the infanta considered canceling the wedding, a reflection of the concerns that surrounded this decision. However, they chose to move on in the hope of a new beginning.

The fight against adversity

Despite efforts to build a family with two children, the relationship was plagued by growing tensions. A heart attack transformed Jaime’s character, and the disputes intensified, becoming an insurmountable obstacle for the couple.

Family advice in critical moments

Juan Carlos, the infanta’s father, suggested that he wait for Jaime’s recovery before making a final decision, a sign of family support in times of crisis.

An infanta with firm convictions

From a young age, the infanta Elena had been clear that her destiny was to marry an aristocrat, standing out as the most traditional of the Bourbon family. His defense of the monarchy has been constant, a stance he has maintained even after his divorce.

An inevitable distancing

After the separation, the interaction between Elena and Jaime has been minimal, with a single encounter at a wedding where they did not exchange a single word.

The reinvention of Jaime de Marichalar

With his personal life at a time of recession, Jaime opted for a discreet profile, away from the media. However, he has recently returned to the public light, standing out for his involvement in the career of his daughter, Victoria Federica.

A well-structured career

Unlike other high society figures, Jaime knew how to take advantage of his pre-separation connections. Before the divorce, he had forged collaborations with prestigious brands and currently holds a prominent role in the luxury sector as an advisor to LVMH.

Staying relevant in the social scene

With a well-established network of influences, Jaime has managed to maintain his importance within the social elite. Currently, he is one of the closest allies of Bernard Arnault, one of the most powerful businessmen in Europe.

A legacy that endures

Despite personal challenges, Jaime remains a well-regarded figure in the most exclusive circles, proving that his ability to adapt and reinvent himself is key to overcoming adversity. His strategy, similar to that of his daughter, has been based on the use of his name to access opportunities that allow him to remain on the media map, including accommodation in hotels in exchange for promotion in networks social

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