A brave return to complex territory
Despite recently the difficulties, the Tarragona Chamber of Commerce has decided to continue with its trade missions in Libya. Last week, a group of businessmen was retained in a hotel due to a sprout of violence between militias, but their determination to collaborate with the Libyan market remains intact.
Experiences that mark: Mission stories
Roberto Barros, head of the chamber’s internationalization, offered details about the tension moments during the five days of his stay. President Laura Roigé shared that the days were an authentic emotional ‘roller coast’, but emphasized the support they received from both Spanish and press institutions.
Solidarity and protection
Roigé expressed his thanks for the rapid reaction of the authorities, who guaranteed the group’s safety. “Without his professionalism, the outcome would not have been possible,” he said.
An evolving business environment
Barros said that despite the incidents, they did not feel endangered. ‘The militias did not intend to address us. Diplomatic police acted exemplary, “he said. Libyan entrepreneurs showed exceptional hospitality, with the aim of continuing their business relations with Spain.
The vision of the future: commercial missions underway
With a firm commitment to international trade, Roigé reaffirmed that the chamber would continue to organize trade missions. “We are aware of the risks, but also the opportunities offered by the market,” he stated, emphasizing the importance of his experience and professionalism of his team.
A long way to collaborate
In recent years, the chamber has led multiple missions to African markets, being a pioneer in its approach to Libya. Barros reviewed the positive aspects observed in the country: ‘There is enormous potential in sectors such as construction and industry, with a growing need for international collaboration’.
Reflections on international commitment
The Tarragona Chamber has shown a proactive approach to commercial expansion, with a successful history in countries with difficult conditions. ‘We have been in 90 countries, and we will continue to explore new markets,’ Barros concluded. His vision for the future includes more missions in Libya and other African countries, reaffirming that interest in Africa is more alive than ever.
A challenge and opportunities
As the chamber plans new missions, their experience and resilience will be essential to overcome the challenges that arise on the way. “We know how to deal with complex situations and we are ready for everything,” Barros concluded with optimism.
