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Tortosa: Transforming trade and tourism for a sustainable future

by PREMIUM.CAT
Un vibrante 'paisaje urbano' de tortosa, que muestra una mezcla de 'arquitectura histórica' e 'infraestructura moderna'. En primer plano, una bulliciosa 'Market Street' llena de 'vendedores locales' que venden productos frescos y artesanías hechas a mano, mientras que los 'consumidores' de varias edades y géneros participan en conversaciones animadas. La calle está adornada con coloridos 'pancartas' que promueven la campaña 'Bons tortosa', simbolizando el apoyo de la comunidad para el comercio local. En el fondo, el majestuoso 'Castle of La Suda' se encuentra alto, rodeado de exuberante vegetación, insinuando los proyectos de restauración en curso. Es visible un "centro de información turística", con visitantes admirando folletos sobre el "patrimonio cultural" de la ciudad y las "atracciones naturales". El 'río Ebre' brilla bajo el sol, con familias que disfrutan del recién construido 'área recreativa' a lo largo de sus orillas. La escena captura la esencia de una ciudad en transición, equilibrando el "crecim

Analysis of commercial needs in Tortosa

Recently, several reports have emerged on the state of trade and tourism in Tortosa, prepared by the Rovira i Virgili University at the request of the City Council. These documents seek to provide a solid basis for the formulation of more effective public policies in the city.

Perceptions of local consumers

One of the most revealing aspects of studies is to understand the expectations of residents towards local trade. The data obtained indicates that the needs vary by age and gender, which emphasizes the importance of adapting trade strategies to these diverse profiles.

Collaboration for commercial growth

The synergy between the City Council and the commercial sector is presented as a fundamental pillar for economic development. The reactivation of the Bon Tortosa campaign, a project that had been disconstinated, is an example of how authorities seek to revitalize local consumption.

Investments in infrastructure

In addition, the creation of a new car park with green areas in the old Adif lands, which is expected to be completed by 2025, has been approved. These measures are only part of the initiatives that are being implemented to strengthen the role of Tortosa as a shopping center.

Impact of Tourism in Local Economy

Another recent study reveals that tourism represents almost 10% of the Tortosa economy, generating about 100 million euros. This figure is an indicator of the continuous growth of the sector and its interconnection with local trade, including the restoration and the hotel.

Cultural and natural attractions

Tourism in Tortosa feeds on the rich historical heritage, the cultural offer and the natural landscapes that characterize the Terres de l’Ebre. In response to this reality, new projects are being developed that seek to strengthen the tourism sector and create additional economic opportunities.

Candidacy for World Patrimoni

The city has begun the process for its candidacy as a UNESCO World Heritage Site, collaborating with other Mediterranean cities. This project can not only bring international recognition, it can also stimulate local tourism and trade.

Heritage Recovery Projects

Among the initiatives underway, is the Green Circuit of the Walls, which will connect different fortifications of the city. Works are also being carried out to restore the Suda Castle and other historical places, which will be key to the tourist attraction of Tortosa.

Promising future for Tortosa

With the construction of the electric train that will connect the center with the green circuit, as well as the creation of a leisure area near the Ebro, Tortosa is positioned as a dynamic city. These actions seek not only to revitalize trade and tourism, but also to strengthen the bond of the community with its environment.

With all these efforts, the city is preparing to face the challenges of the future, ensuring that trade and tourism continue to be vital elements for its prosperity.

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