The Coliving Revolution in Gràcia and Eixample
Sant Agustí Street, located in the vibrant district of Gràcia, and the building on Llançà 20 street in the new left of the Eixample, represent the radical change that the Barcelona real estate market is experiencing. The New Amsterdam Developers (NAD) company has acquired these two properties with a clear plan: to transform them into coliving spaces, a strategy that seeks to maximize profits at the expense of the local community.
Business strategy and expansion
NAD, founded in 2021, has woven a complex network of companies to facilitate its expansion. Dutch investors Jeffrey Todd Kaye and Paul Christiaan Petermeijer have bought several real estate in Barcelona, including more than one hundred homes and various shops. This approach has caused a great deal of concern among the neighbors, who see their homes transform into high -profit units for temporary tenants.
The butterfly house and its transformation
One of the most obvious examples of this transformation is the Fajol House, known as Casa Papallona, acquired by NAD in 2024. Since then, rental contracts have not been renewed, and more than half of the neighbors have been out of contract. The reforms being carried out have generated discomfort, with cracks and visible damage in the structures.
Neighborhood in Fighting: Demanding Rights and Justice
Neighbors, like Anna Olesti, have expressed concern about the situation. The Socialist Housing Union of Catalonia has filed demands to demand the renewal of contracts and the immediate stop of the works. Residents report that the fragmentation of flats in rooms is hurting the community, with the increase in festivals and the constant rotation of tenants.
The growing problem of rentals
The room rental model has proliferated, with neighbors such as Txema Escorsa demanding regulations to prevent buildings from becoming covert hostels. The impact of this business model is clear: rent prices have increased dramatically, exceeding the limits established by price regulations in Catalonia.
Strategic collaboration with Enter Coliving
To address its expansion, NAD has established a collaboration with Enter Coliving, a company dedicated to the management of rooms of rooms. This alliance has allowed NAD to give up a large number of flats, thus increasing its rental portfolio and maximizing their income.
Futuristic perspectives
With the invoicing millions, Enter Coliving is consolidating as a key player in the Coliving Market. However, its influence on the Barcelona real estate market is generating an intense debate on the balance between economic profitability and community sustainability. The current situation raises questions about the future of housing in the city and the urgent need for more effective regulations.
