Exciting transformation of private banking
Unicaja has presented a spectacular renovation of its private bank, which now looks like a new image and a distinctive approach that has generated great expectation among its customers. This innovation is part of its ambitious strategic plan 2025-2027, designed to provide more personalized and sophisticated services for customers with high resources.
Specialized and extended attention
Unicaja’s new proposal stands out for its specialized care, with centers and offices dedicated to 23 Spanish cities, complemented by an extensive network of more than 900 branches. An initial team of more than 100 specialized advisers will offer personalized guidance, with growth plans for this workforce in the coming years.
Innovations in services and technology
Among the novelties, customers will be able to enjoy consulting and management services with an open architecture approach, as well as technological improvements on digital channels. Unicaja has incorporated artificial intelligence and a preferential service in digital channels to offer an improved user experience.
New tools and resources for customers
The entity has introduced a new Broker of values and a digital wall that significantly improve the customer experience. In addition, its managing company, unigest, has also been strengthened, also integrating the management of assets of Unicorp Patrimonio, thus unifying its offer for clients with high heritage.
A Preeminent Place in the Private Bank
With these strategic changes, Unicaja seeks to consolidate itself as the first option for its most demanding customers, providing a service more adapted and complete to their needs.
An unforgettable launch
The relaunch took place at an exceptional event at the Santiago Bernabéu stadium, taking advantage of its link with Real Madrid. The presentation was received with an enthusiastic ovation by thousands of customers who made the improvements made.
A commitment to quality
With this initiative, Unicaja reaffirms his commitment to the transformation of his business, focusing on valuable segments such as private banking and personal banking, which currently manage resources that exceed 40 billion euros.
A Brilliant Future for the New Uniquey Private Bank
The new Unicaja Private Banking not only represents an improvement in the quality of the service for high -heritage customers, but also combines a personalized approach with avant -garde technology and an exclusively renewed image that has been widely celebrated by its users.
