Inici » Journalism in the face of the tyranny of the metrics

Journalism in the face of the tyranny of the metrics

by PREMIUM.CAT
Una sala de redacción con poca luz llena de elementos vintage y modernos, donde el pasado se encuentra con el presente. Por un lado, un viejo escritorio de madera abarrotaba con montones de periódicos, sus audaces titulares gritaban para atención. Una luz fluorescente parpadeante arroja un brillo duro sobre una máquina de escribir desgastada, sus llaves manchadas de tinta, simbolizando el periodismo tradicional. En el lado opuesto, una elegante estación de trabajo de alta tecnología con múltiples monitores que muestran métricas de redes sociales, gráficos y estadísticas de compromiso, destacando la obsesión con 'me gusta' y 'acciones'. Una gran ventana muestra una ciudad bulliciosa afuera, donde las personas están pegadas a sus teléfonos inteligentes, ajenos al mundo que los rodea. En primer plano, una periodista, una mujer de unos treinta años con cabello desaliñado y una expresión cansada, se sienta encorvada sobre su computadora portátil, con los ojos cansados ​​pero decididos. Ella escribe furiosamente, r

A radical change in the communicative landscape

In recent years, the world of journalism has undergone a deep transformation, where the emphasis on views and Engagement has overcome the quality of information. This new age, marked by the immediacy and the competition to be the first to inform, has led to a dilution of traditional journalistic rigor.

Social Networks: A blessing or curse?

Digital platforms, in theory, should enrich communication, but in practice they have contributed to the degradation of journalism. Instead of being a complement that fosters the diversity of opinions, they have provoked an evaluation of superficial and irrelevant content, leaving little space for reflection and criticism.

The power of metrics

With the obsession with metrics, the media have prioritized the increase in views and ‘likes’ above the quality of the content. This has led to a situation where journalism is sold to the need to please an audience that often seeks more entertainment than information.

The stress of always being the first

Journalism professionals are trapped in a dilemma: they must constantly produce to meet the demands of social media, and this can result in unbearable stress. The need to be the first to report has become a pressure that affects your mental health and vocation.

Challenges in the profession

In addition, the precariousness of the sector has intensified. Instead of expanding teams to meet new demands, many writing has opted for cuts, which results in a decrease in journalism quality and increasing disaffection among professionals.

An endangered identity

The identity of traditional journalism is in a precarious situation. The constant need to be relevant in a saturated world of content can cause journalists to lose their original mission: to inform and educate. If you do not become aware of this problem, you are in danger of losing not only its essence, but also its identity.

Reflections on the future of journalism

The challenge now is to find a balance between the immediacy that the digital world requires and the depth that characterizes good journalism. It is necessary to revalue the profession that allows journalists to regain their voice and their social responsibility. The future of journalism will depend on our ability to adapt without losing what makes us unique.

Unfortunately, social media have not been the lifeguard we needed, but a maze full of distractions that will need to be navigated carefully so as not to get lost in the way.

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