Super Bowl 2024: A Historic Audience Record
The 2024 Super Bowl has marked a milestone in the history of television broadcasts in the United States by becoming the most watched event after the Moon landing.
The exciting game between the Kansas City Chiefs and the San Francisco 49ers attracted a record audience of 123.4 million viewers, surpassing any other television broadcast in the country’s history.
This data is only surpassed by the historic broadcast of man’s arrival on the Moon aboard Apollo 11 in 1969, which is estimated to have been seen by between 125 and 150 million viewers.
Diversity of Transmission Platforms
The game was followed by 120 million people through CBS, while the rest could enjoy it through platforms such as Paramount+, Nickelodeon, Univisión, CBS Sports and NFL+.
The broadcast on Univision, which attracted 2.2 million viewers, also marked a record for the Super Bowl to be broadcast on a Spanish-language network.
Enshrinement of the NFL
The Super Bowl has consolidated the impressive audience data that the NFL has garnered throughout this season, breaking records week after week and culminating in the grand finale.
The previous audience record was held by the 2023 Super Bowl, where the Chiefs also won, but facing the Philadelphia Eagles, with an audience of 115.1 million viewers.
Taylor Swift: An Outstanding Figure
The impressive Super Bowl viewership is attributed to several factors, including the excitement of the game, which culminated in a thrilling Chiefs touchdown in the fourth quarter.
However, a notable factor was the presence of superstar Taylor Swift, partner of tight end Travis Kelce, whose presence attracted great attention and generated a positive impact on the audience.
The singer was accompanied by her friend Blake Lively, and her participation in the event was closely followed by the NFL’s performance.
During the match, Swift engaged in a drinking challenge with Lively, which sparked controversy when it was shown on the stadium screen, but her defiant attitude and smile about the situation made her a prominent talking point.
