Rethinking Political Communication
In a world where information circulates at the speed of light, traditional media like La Vanguardia face a monumental challenge: adapting to the new communication dynamics that dominate today’s society. The newspaper’s recent decision to leave the X platform is a reflection of this change.
The New Scenario: Influence of Social Networks
Social networks, which were once considered an extension of conventional communication, have become the main arena of public debate. La Vanguardia’s decision to withdraw from a platform that has become a focus of misinformation and conspiracy shows the need to rethink its communication strategy.
The Guardian’s Example
The coincidence between La Vanguardia and The Guardian, which recently made a similar move, shows that it is not only a local phenomenon, but a global reaction to a constantly evolving communication landscape.
The Establishment’s Loss of Power
The repercussions of these changes are not limited to publications; Catalan politicians and institutions such as Raquel Sans and Jéssica Albiach have also announced their withdrawal from X, seeking alternatives such as Bluesky. This indicates a retreat of a power that previously seemed unquestionable.
The New Audience: A Disconnected Generation
The disconnect between new generations and traditional media is alarming. Many young people, who have not lived in a world dominated by the written press, no longer consider mainstream media as news authorities, which has led to a shift in power dynamics.
The Backward Left: An In-depth Analysis
The victory of figures like Trump and Musk is not only a symptom of a change in world politics; it also represents a setback for the ‘woke’ left. In Catalonia, recent elections have highlighted the decline of progressive parties like ERC and the Comuns, which have lost influence in an increasingly changing landscape.
Futuristic Perspectives: A New Paradigma?
The obvious distance between the political elite and social reality could generate a new paradigm in Catalan and Spanish politics. The retreat strategy adopted by the establishment could lead to a greater disconnection with the needs and desires of the population. The question is: what will be the next step in this evolution?
