Securitas Direct, a leader in personal, home and small business protection, receives the Consumer’s Choice Award for the third year in a row as a preferred brand in the security services category.
This award confirms its commitment to its own technology, its close collaboration with the Forces and Security Bodies and its commitment to excellence in service for thirty years.
Consumer Choice, an entity specialized in market studies, asked current consumers about the attributes they considered most important for the eight categories of the competition.
In the case of Securitas Direct, the best rated attributes of its service have been the PreSense™ technology of its alarm that allows intruders to be detected before they enter, its ability to respond in case of emergency, its protection service 24/ 7 and its security cameras and detectors.
The Director of Captació Marketing of Securitas Direct, Nina Llordachs, points out: ‘The fact that it is the consumers who choose us for the third year in a row as the preferred brand in our category reaffirms us in our mission and encourages us to continue working to build a world safer.’
Securitas Direct has the largest and most modern Alarm Reception Center (CRA) in Europe, with more than two million connected alarms – including the 135,000 Senior Protection systems – that protect more than six million people in Spain .
His commitment to service excellence has led him to develop technologies that are shaping the future of the industry with innovations that have become the new industry standard. Suffice it to say that PreSense™ technology, an in-house developed technology platform, provides an extra layer of protection thanks to the integration of Artificial Intelligence and predictive models.