Catalonia stands out with its presence at the ISE
The ISE 2025 show has become a key stage for Catalan companies, presenting a range of innovative proposals in the field of immersive entertainment. This event has seen the participation of a total of 85 companies from Catalonia, an increase of 8% compared to the previous edition, marking a new historical record.
A constantly growing industry
Miquel Rutllant, president of the Audiovisual Cluster of Catalonia, highlighted the significant growth of this sector, with a turnover increase of 14% between 2022 and 2023, reaching 8.6 billion euros. In addition, the industry has created nearly 42,000 jobs, 13% more than the previous year.
Innovative proposals that capture attention
Among the notable initiatives, Royal Renders has presented an intelligent metahuman that acts as an interactive interface, combining artificial intelligence with a physical appearance. Pau Xicola, head of the company, explained that this avatar is capable of holding natural conversations and learning from interactions with users.
Immersive experiences through Blit.studio
Blit.studio has brought to the ISE a unique experience that allows viewers to explore modernist Barcelona through immersive technology. The director, Marc Colomines, has emphasized that this project coincides with the centenary of Gaudí’s death, seeking to position Barcelona as a world capital of architecture.
Nsign.tv: pioneers in the management of information screens
Nsign.tv, one of the most established companies in the sector, currently manages more than 70,000 screens globally, with prominent clients such as Burger King and PwC. Toni Viñals, CEO of the company, highlighted the company’s expansion into international markets, including offices in the United States and Mexico.
A promising future for Catalan audiovisual
The impact of audiovisual in sectors such as tourism and health is increasingly evident, with initiatives that seek to improve the user experience. The combination of creativity and technology is presented as the key to the future of an industry that is in full expansion.