A digital dream that is transformed into distrust
Recently, I shared my reflections on the expectations generated by the 3cat platform. What surprised me was his reception, becoming the most read article of the week. In it, I explained how the CCMA audiovisual service has been transformed into a digital platform that, far from offering a quality user experience, has prioritized intrusive advertising, forgetting its true purpose: to be an effective and referent public service.
User’s complaints: a worrying reality
Since its publication, I have received a large number of comments, both public and private, who denounced the problems of the platform. The most common complaints are focused on a deficit user experience, with constant playback cuts, difficulties in connecting to devices such as Chromecast and an advertising management that is excessively repetitive, leading many to leaving the viewing of videos.
Frustration with the web version
Several users have told frustrating experiences with the web version of 3cat, with access to the impossible contents for months and without receiving effective solutions from the technical service. Some have expressed their outrage at customer service that seems ineffective, with closed incident tickets without solving the problems raised. This situation has generated a feeling of abandonment among users.
Personal experiences: a contrast to the general reality
In my case, despite not having experienced as many difficulties as others, I have found moments when advertising was repeated insistently, leading me to give up the content. Although these situations have been isolated for me, they seem to indicate a broader problem that affects many users.
The CCMA in the face of the challenge of efficiency
This accumulation of complaints raises questions about the CCMA’s ability to listen to users and address the technical problems that affect 3CAT. It is understandable that a new digital service may have initial errors, but it is surprising is the lack of effective response and the perception that, instead of improving, the experience with 3cat gets worse.
Not fulfilled expectations
Users expected a platform not only functional, but also a robust technological commitment to the height of project ambitions. Compared to other content platforms, 3cat is often frustrating, with little indication of a determined will to resolve deficiencies.
An uncertain future for 3cat
The original view of 3cat as a pioneer of the Catalan audiovisual is now in danger. Complaints are not isolated or anecdotal, but reflect mismanagement that could compromise the credibility of the project. If the CCMA does not act quickly to solve these problems, 3cat could end up being seen as a missed opportunity, instead of an innovative reference. At a time when Catalan culture needs solid digital tools, 3cat cannot afford to be a broken toy.
Final reflection
It is crucial for the CCMA to listen to the voices of its users and take immediate measures to improve the experience with 3cat. The success of this platform will not only depend on its functionality, but also on its ability to connect with the public and offer a satisfactory experience.
